The TurnaroundBiz Blog
In-depth guides on the disciplines that actually make a turnaround work — measuring performance, managing change, and planning for the people who run the business. Research-grounded, practical, and written for owners and operators, not consultants.
Claude skills & capabilities
The Best Claude Skills for Marketing a Small Business
The Claude skills that actually help you market — SEO, ads, decks, writing, and design.
Read →What Can Claude AI Actually Do?
A plain-English guide to Claude's real capabilities for a business — and how skills extend it.
Read →The Claude SEO Skill
Add an SEO skill to your own Claude and audit any page in 30 seconds.
Read →The Claude Google Ads Skill
A full, launch-ready ad campaign built from a few questions about your business.
Read →The Claude PowerPoint Skill
Describe your presentation, get a finished, professionally-structured deck built for you.
Read →The Claude Frontend Design Skill
Build web UI with a real visual identity — not the templated AI look.
Read →Get found & win customers
AI Search Optimization for Small Business
Your customers are asking AI for recommendations. Here's how to make sure your business shows up in those answers.
Read →Local SEO Checklist for Small Business: 12 Things to Fix This Week
The 12 highest-impact local SEO fixes — Google Business Profile, citations, reviews, on-page signals — without paying an agency.
Read →Google Business Profile Optimization: 10 Steps That Actually Move Rankings
10 steps to get more calls, direction requests, and customers from Google Maps — no agency needed.
Read →Why Isn't My Website Showing Up on Google?
The 10 common, fixable reasons a small-business site doesn't rank — and how to check each.
Read →How to Do an SEO Audit Without an Agency
Run the same audit an agency charges hundreds for — what to check, in what order.
Read →How to Set Up Google Ads Without Wasting Budget
Structure, keywords, and the negative keywords that stop a small ad budget from leaking.
Read →Why Your Google Ads Budget Disappears
The five places small-business ad budgets leak — and how to plug each one.
Read →How to Build a Pitch Deck That Wins the Room
The slides you need, in the order that persuades — for pitches and proposals alike.
Read →The Sales Proposal Deck: A Structure That Closes
The slide-by-slide structure of a proposal deck that wins the client.
Read →AI Marketing Tools That Don't Need an Agency
Handle your own marketing with AI — no retainer, no subscription pile-up.
Read →Benchmarking & performance
Business Intelligence Transformation
How BI evolved from static reports into the engine behind modern, data-driven decisions.
Read →Benchmarking in Quality Management
Measuring your performance and practices against the best to unlock quality excellence.
Read →Benchmarking Products
Comparing your products against industry leaders to find data-driven improvements.
Read →BPR Benchmarking
Business process reengineering benchmarking — analyzing and rebuilding processes for excellence.
Read →Market Research Calls
Using structured customer conversations to surface the insights that drive better decisions.
Read →Change & project management
Finance Change Management
Navigating financial transformations without losing control — planning, people, and process.
Read →Change Management Risks
The pitfalls that derail change initiatives, and how to safeguard against them.
Read →Project Management Support
The specialized help that keeps complex projects on time, on budget, and on track.
Read →Succession & people
5 Stages of Succession Planning
A stage-by-stage framework for building leadership continuity into your business.
Read →Identifying Potential Successors
How to spot the people inside your organization who can step up when it counts.
Read →Personnel Risk Assessment
Identifying and mitigating the people-related risks that can quietly undermine a business.
Read →