About TurnaroundBiz
We make real turnaround knowledge accessible to every business — not just the ones who can afford a big consultancy. What started as an idea among entrepreneurs with hands-on turnaround experience has grown into a mission: give owners and operators the same research, frameworks, and tools the pros use, at a price that makes sense.
Your outsourced turnaround team
For decades, the big turnaround-management consultancies held the keys. They owned the frameworks, the research, and the experience — and charged accordingly, which put real turnaround help out of reach for most small and mid-sized businesses. We started TurnaroundBiz to change that. The goal is simple: let you grow confidently, with a professional-grade turnaround approach backing you up, without the professional-grade invoice.
A new way to turn a business around
Our approach combines facts from research-based scholarly articles, books, and decades of case studies with modern AI that puts it all within reach. Turnaround management really took off in the 1970s, so there's more than fifty years of serious study on what actually works — and we've compiled and weighted it toward what applies to businesses today. Instead of locking that knowledge behind expensive engagements, we build it into AI tools that do the work, so the insight shows up as something you can actually use, not just read.
Free templates to get started
We also decided, early on, that the best way to serve was to give real value away first. That's why the core turnaround frameworks are free: nearly 90 slides of business-turnaround strategy, structured into ten distinct sets, free to download and adapt. You can grab all of them on the free strategy templates page — no strings, no signup wall.
In it for the long term
TurnaroundBiz is built for the long haul. We'd rather help you now — genuinely, with free frameworks and honest guidance — and earn your trust for whenever you need more. Stay real, always; that's the whole philosophy. Whether you use only the free resources or lean on the full toolkit, the aim is the same: help you save your brand and come out stronger.
How we help today
The business has evolved into three simple ways to get help, depending on how hands-on you want to be:
- Do it yourself — grab the free frameworks and the low-cost ready-made tools and run your own turnaround.
- Get it set up — have us install and configure the tools for your business so they're ready to run.
- Have us do it — hand off the repeatable work entirely with our done-for-you option.
Founded by CJ Rooney
TurnaroundBiz was founded by CJ Rooney, a Kansas City marketing director who has spent close to twenty years fixing the same handful of problems in very different businesses. He came up through the independent music industry, running digital marketing for Strange Music — one of the largest independent record labels in the country — and has spent the last several years as the entire marketing department for a national wellness brand, sitting on its executive team.
That's also why this site tells you when something doesn't work. The tools here say plainly that Google Posts don't move local rankings, and that no honest tool can promise to beat an AI detector. A recommendation is only worth anything if the person making it is willing to lose the sale.
CJ is open to conversations — with operators who want a system built, with partners, and with companies that have a growth problem worth solving. Get in touch.
Start wherever you are
However bad or early your situation, the first step costs nothing and takes a few minutes: a free Biz Health Check that pinpoints your biggest issue and points you toward what to do about it. That's the whole idea — real help, accessible to everyone, starting today.