The Best Claude Skills for Marketing a Small Business

Claude is a capable assistant on its own, but skills are what turn it into a real marketing toolkit. A skill teaches Claude to do one job with a proper method instead of a general guess. Here are the ones worth having if you're marketing a small business.

For getting found in search: an SEO audit skill

The fastest marketing win is usually fixing why customers can't find you. An SEO skill loads your actual page, measures it against real standards, and hands you a prioritized fix list — the work a consultant charges hundreds for, in seconds.

For paid traffic: a Google Ads skill

Running ads without structure wastes money. An ads skill builds a proper campaign — tight ad groups, the right keywords, ad copy inside Google's limits, and the negative keywords that stop budget waste.

For winning the work: a slide deck skill

Whether you're pitching investors or proposing to a client, a slide deck skill builds a finished presentation in the right narrative structure, with a clean design that doesn't look AI-made.

For your website itself: a frontend design skill

If you're building or refreshing a landing page, a frontend design skill gives it a real visual identity instead of the templated look that reads as machine-made.

How to actually use them

Each skill is a file you add to your own Claude account once. After that, Claude knows how to do that job whenever you ask. You don't need to be technical — you paste something or answer a few questions, and get professional-grade output.