The TurnaroundBiz Blog
In-depth guides on the disciplines that actually make a turnaround work — measuring performance, managing change, and planning for the people who run the business. Research-grounded, practical, and written for owners and operators, not consultants.
Claude skills & capabilities
The Best Claude Skills for Marketing a Small Business
The Claude skills that actually help you market — SEO, ads, decks, writing, and design.
Read →What Can Claude AI Actually Do?
A plain-English guide to Claude's real capabilities for a business — and how skills extend it.
Read →The Claude SEO Skill
Add an SEO skill to your own Claude and audit any page in 30 seconds.
Read →The Claude Google Ads Skill
A full, launch-ready ad campaign built from a few questions about your business.
Read →The Claude PowerPoint Skill
Describe your presentation, get a finished, professionally-structured deck built for you.
Read →The Claude Frontend Design Skill
Build web UI with a real visual identity — not the templated AI look.
Read →Get found & win customers
AI Search Optimization for Small Business
Your customers are asking AI for recommendations. Here's how to make sure your business shows up in those answers.
Read →Local SEO Checklist for Small Business: 12 Things to Fix This Week
The 12 highest-impact local SEO fixes — Google Business Profile, citations, reviews, on-page signals — without paying an agency.
Read →Google Business Profile Optimization: 10 Steps That Actually Move Rankings
10 steps to get more calls, direction requests, and customers from Google Maps — no agency needed.
Read →Content Repurposing for Small Business: One Post, a Week of Content
How to turn one blog post or video into LinkedIn, X, short video, email, and Instagram — without rewriting from scratch every time.
Read →Email Drip Campaign for Small Business: The Complete Setup Guide
Which sequences you actually need, what each email should do, and how to stop losing leads who were ready to buy — just not today.
Read →Why Isn't My Website Showing Up on Google?
The 10 common, fixable reasons a small-business site doesn't rank — and how to check each.
Read →How Much Does Local SEO Cost? (2026 Price Guide)
From $0 DIY to $5,000/month agencies — what each tier actually delivers, and how to get the foundational work done for $29 without a retainer.
Read →How to Increase Website Traffic for Small Business (2026)
A practical playbook covering every traffic channel — organic SEO, Google Ads, local SEO, content, and social — with realistic timelines and costs.
Read →How to Get More Google Reviews for Small Business (2026)
A 7-step system for getting a steady stream of Google reviews — without begging, without fake reviews, and without losing an hour a week.
Read →How Much Does an SEO Audit Cost? (2026 Price Guide)
From $0 free tools to $5,000 agency reports — what each tier actually delivers, and the fastest path to a useful audit for $29.
Read →How to Do an SEO Audit Without an Agency
Run the same audit an agency charges hundreds for — what to check, in what order.
Read →How Much Does Google Ads Cost for Small Business? (2026)
From $300 to $10,000+/month — what drives the number, what each tier gets you, and how to get your first campaign built for $29.
Read →How Much Does Website Design Cost for Small Business? (2026 Price Guide)
$500 to $50,000+ — what each tier actually buys you, and how to get a professional site without paying agency prices.
Read →How Much Does Social Media Management Cost? (2026 Price Guide)
From $300/month freelancers to $10,000+ agencies — what each tier delivers, plus how to cut the cost to $29 with AI repurposing tools.
Read →How Much Does Email Marketing Cost for Small Business? (2026)
From $0 free plans to $2,500/month agencies — ESP costs by list size, copywriting options, and how to get 4 drip sequences built for $29.
Read →How Much Does Content Marketing Cost for Small Business? (2026 Price Guide)
From $300/month freelancers to $10,000+ agencies — what each tier delivers, plus how to turn one blog post into a week of content for $29.
Read →How to Set Up Google Ads Without Wasting Budget
Structure, keywords, and the negative keywords that stop a small ad budget from leaking.
Read →Why Your Google Ads Budget Disappears
The five places small-business ad budgets leak — and how to plug each one.
Read →How Much Does a Slide Deck Cost? (2026 Price Guide)
From $0 DIY to $10,000 agency decks — every price tier, what you actually get, and how to get a polished deck for $29.
Read →How Much Does Copywriting Cost for Small Business? (2026 Price Guide)
From $50 social captions to $10,000+ websites — every format priced out, and how to get your email sequences and content done for $29.
Read →How Much Does PPC Management Cost for Small Business? (2026)
From $300 freelancers to $5,000 agencies — what each tier delivers, how agencies actually charge, and how to get your first campaign built for $29.
Read →How Much Does a Marketing Consultant Cost? (2026 Price Guide)
From $75/hr freelancers to $10,000/month fractional CMOs — what each tier actually delivers, when a consultant is worth it, and the $159 AI alternative.
Read →How to Create a Marketing Plan for Small Business (2026 Template)
A step-by-step guide to writing a one-page marketing plan with a 90-day action calendar — goals, target market, channels, and budget, finished in an afternoon.
Read →How Much Does Facebook Advertising Cost for Small Business? (2026)
From $300 to $5,000+/month — what drives CPM and CPC, what each spend tier gets you, and how to get your first campaign built without agency fees.
Read →How Much Does Lead Generation Cost for Small Business? (2026 Price Guide)
$25–$500+ per lead depending on channel and industry — Google Ads, Facebook, SEO, pay-per-lead services all priced out, plus the 5 fixes that cut your CPL without changing your budget.
Read →How Much Should a Small Business Spend on Marketing? (2026 Guide)
Most small businesses should spend 5–12% of revenue on marketing. Full breakdown by stage, business type, and channel — plus how to build a real budget, not just apply a rule.
Read →How to Build a Pitch Deck That Wins the Room
The slides you need, in the order that persuades — for pitches and proposals alike.
Read →The Sales Proposal Deck: A Structure That Closes
The slide-by-slide structure of a proposal deck that wins the client.
Read →AI Marketing Tools That Don't Need an Agency
Handle your own marketing with AI — no retainer, no subscription pile-up.
Read →Benchmarking & performance
Business Intelligence Transformation
How BI evolved from static reports into the engine behind modern, data-driven decisions.
Read →Benchmarking in Quality Management
Measuring your performance and practices against the best to unlock quality excellence.
Read →Benchmarking Products
Comparing your products against industry leaders to find data-driven improvements.
Read →BPR Benchmarking
Business process reengineering benchmarking — analyzing and rebuilding processes for excellence.
Read →Market Research Calls
Using structured customer conversations to surface the insights that drive better decisions.
Read →Change & project management
Finance Change Management
Navigating financial transformations without losing control — planning, people, and process.
Read →Change Management Risks
The pitfalls that derail change initiatives, and how to safeguard against them.
Read →Project Management Support
The specialized help that keeps complex projects on time, on budget, and on track.
Read →Succession & people
5 Stages of Succession Planning
A stage-by-stage framework for building leadership continuity into your business.
Read →Identifying Potential Successors
How to spot the people inside your organization who can step up when it counts.
Read →Personnel Risk Assessment
Identifying and mitigating the people-related risks that can quietly undermine a business.
Read →